A personal arrival.
Follow the event link, create a BALL ID, choose an avatar and take the private lift upstairs.
A LUXURY DIGITAL ROOFTOP
Bring your world
upstairs.
An exclusive setting for remarkable gatherings. Guests enter an interactive 3D world from a phone or computer browser, meet as avatars and share the occasion.
Private gatherings. Rooftop events. Select partnerships.
Discover the experience
ABOVE
Phone & computer browser Conversations in spatial audio Interactive games & experiences No app or headset required
01 / THE EXPERIENCE
A world to enter.
A reason to stay.
The freedom to explore. The pleasure of a shared occasion. The space to connect. Audiences become part of the experience in a digital venue they can move through, together.
Explore the rooftopReal conversation.
Spatial audio lets guests hear people nearby. Move closer, introduce yourself and join the conversation.
A shared experience.
Gather for the main moment, then move between the lounge, screen and live multiplayer activities.
Digital venue · Illustrated viewEXPLORE / 01
The screening lounge
A shared focal point for a premiere, release or hosted programme. Bring guests together, then let them explore.
Shared screen · Host announcements02 / THE OCCASION
Make it
worth gathering for.
A first reveal. A meaningful conversation. A shared celebration. Explore formats for private gatherings and Royal Rooftop events, with considered opportunities for partners.
Digital venue · Illustrated view01 / 07
Brand launches
Give the reveal a world of its own.
Bring people together for a shared-screen reveal, a hosted conversation and time to explore. A launch with room for the connections that follow.
Product reveals · Brand storytelling · Community launches03 / SELECT PARTNERSHIPS
A presence.
With purpose.
Host a private occasion or become part of a Royal Rooftop event. We consider each partnership individually, aligning the audience, the occasion and the brand’s role.
An exclusive offering, developed in conversation.
THE FOUNDATION1991WHERE THE STORY BEGINS
A DISTINGUISHED FOUNDATION
Rooted in
championship history.
The ROYAL Rooftop was launched by The BALL Foundation, founded by NBA legend and six-time champion Scottie Pippen.
Its roots reach back to his first NBA championship in 1991. That legacy provides the foundation for a new place to bring people together through culture, conversation and shared experiences.
Discover The BALL Foundation
YOUR PRIVATE INTRODUCTION
Some places
are better
experienced.
Come upstairs with our team. Explore the live venue, experience the conversations and activities, and discover where an event or partnership could belong.
- Explore the venue as a guest
- Experience spatial audio and shared activities
- Explore hosting and sponsorship opportunities
A CONSIDERED INVITATION
It begins with
a conversation.
Tell us what brings you here. We will consider the fit and shape the right next step with you.
contact@theballfoundation.com01Share the idea
02Explore the possibilities
03Agree the occasion
THE DETAILS
Before you
come upstairs.
Yes. The ROYAL Rooftop is an interactive 3D world. Guests enter as avatars through a browser on their phone or computer. No app download or VR headset is required. Our private walkthrough shows you the actual live experience.
Explore the rooftop, meet through spatial audio, gather around the shared screen and join games. Spatial audio means guests hear the people near them, while hosts can address the room during the programme.
Guests follow your event link, sign in or create a BALL ID, prepare their avatar and enter according to your access settings. We agree public entry, an approved guest list or an invitation code as part of your event plan.
The current live room is configured for up to 100 guests at a time. Tell us your expected attendance so we can confirm a suitable capacity and format. Larger audiences require a separate plan and technical confirmation before booking.
Host a brand experience or sponsor a Royal Rooftop event and connect with its audience. We consider fireside conversations, cultural programming, product storytelling and tailored activations. The brand’s role, available placements and scope are agreed around the occasion.
Yes. We welcome considered briefs from agencies, event planners and hospitality teams for a single occasion or a recurring programme. Request a private walkthrough to experience the venue before presenting it to your client.
Tell us what you want to present. We confirm supported formats, playback requirements and content permissions during planning. Brand integrations and additional production are scoped with our team.
We shape each proposal around the length of the event, expected guests, hosting and production needs. Share a budget if you have one, or leave it open. We will discuss the scope and quote with you before anything is confirmed.
An inquiry begins a conversation with our team. We review the fit, availability and requirements, then agree the scope and terms before an event or walkthrough is confirmed.